340 TuneCore artists have been transferred to Believe labels as part of the “Signed by” program

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DIY music distributor TuneCore and Paris-based parent company Believe have revealed that over 340 artists have been passed on to Believe and its labels as part of the ongoing Signed By program between the two companies.

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Artists who publish their music through TuneCore and who are identified as Rising Stars are eligible for upline.

Elsewhere in the DIY distribution market, Universal Music Group-owned rival Spinnup of TuneCore upstream more than 80 artists at UMG labels.

DistroKid launched its own Upstream service in January but has yet to reveal statistics for the service, which was described at the time as the “world’s first matchmaking service connecting unsigned artists and record labels.”

In the press release officially announcing the program, Believe states that through its Label and Artist Solutions (L&AS) and Artist Services, it can provide global support to TuneCore artists whose careers have reached a level where “additional services and solutions will propel their growth forward”.

These services include digital distribution, marketing, “data-driven technology”, artist development and release planning.

The more than 340 artists cited as having been upstream from TuneCore to Believe, have also been signed by Believe brands, including Nuclear Blast, Naive, All Points, Groove Attack, PIVTL Projects and more.

Artists who have been signed by Believe include Trillary Banks, a British rapper who joined TuneCore in 2017, with the single Come to Mi Yard. Banks was then transferred to Believe in 2020.

Believe says its monthly Spotify listeners have doubled since then, with similar numbers on other digital streaming and download platforms.

Another upstream independent act case study cited by Believe is French artist Landy, who started releasing music through TuneCore in 2017.

He reached a “critical mass” two years later, then signed with Believe, where he released his album. ASSA BAING in March 2019, who reached gold in two months.

Landy’s latest album A was published by Believe in December 2020, went gold in 10 weeks and Believe says it is

Its online audience has also grown to 1.5 million monthly Spotify listeners, 576,000 YouTube subscribers and 270 million cumulative views on its YouTube channel.

“Accelerating artists’ careers through our multi-faceted solution is a testament to the success of this program.

Denis Ladegaillerie, Believe

Denis Ladegaillerie, CEO of Believe, said: “Believe and TuneCore are solution-oriented, artist-focused digital music companies whose central premise is to serve artists at all stages of their careers and development.

“Due to the symbiotic nature of our business, we are able to identify emerging talent early on through TuneCore, and then develop and support the artist journey with Believe L&AS and Artist Services.

“Accelerating artists’ careers through our multi-faceted solution is a testament to the success of this program.

“As artists build their careers, TuneCore provides tools and solutions for artists at scale, including our revolutionary TuneCore Rewards program. “

Andreea Gleeson, TuneCore

Andreea Gleeson, Co-Director and Chief Revenue Officer of TuneCore, said: “As artists build their careers, TuneCore provides tools and solutions for artists at scale, including our revolutionary TuneCore rewards program.

“When they start to gain traction, TuneCore is able to move the artist to the appropriate support system, be it Believe L&AS, Artist Services or its brand house.

“We’re the only digital music company to have a system like this in place, where artists work within a transparent ecosystem and retain their masters and creative control throughout the process. “

Trillary Banks said: “Initially, I just wanted to make my music available on streaming platforms and TuneCore allowed me to do that.

“Believe added extra structure and helped my exit strategy while helping to increase my audience. I believe this is the most responsive and supportive team I know… very good people.”


TuneCore’s parent, Believe, officially went public on Thursday, June 10, debuting on Paris Euronext that morning.

The company introduced 14.35% of its capital via its IPO, thus raising 300 million euros.Music trade around the world


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