Speaking of the decision to ‘take it to the next level’, both stepping out of her comfort zone and looking to release a single by that name, Ciara has sometimes said, âYou have to take a risk, you have to do it. things that are uncomfortable.
The Grammy Award-winning singer / songwriter, artist and entrepreneur looked anything but uncomfortable this week during an appearance at the GeekWire Summit where she shared some of her experiences and ideas on making music , companies and more – some on their own and others by their side. husband, Seattle Seahawks quarterback Russell Wilson.
Sometimes, in front of an audience focused on technology and innovation, she looked like a startup founder torn from their ranks.
âYou have to appreciate failures in life because they strengthen your integrity, they give you wisdom,â Ciara said. “I wouldn’t have known how to run a business if I hadn’t failed.”
As someone who has clearly harnessed the âwhy not youâ attitude – a mantra and charitable foundation in her and her husband’s life – Ciara has sold over 23 million records and 22 million singles worldwide. She is the Founder and CEO of Beauty Marks Entertainment, a company at the forefront of the rapidly evolving music industry that is well positioned to tap into her passions for film, fashion, philanthropy and technology. She also sits on the board of directors of Seattle-based startup Amperity, leading corporate social responsibility efforts and serving as an advocate and advisor on Amperity’s community initiatives.
âAll it takes is one person to believe in your dream and that person is you,â Ciara said. “The moment you believe is when the opportunity begins.”
Read on for more cited moments from Ciara’s appearance: