CMA, Discovery Education partnership inspires students to pursue careers in country music


NASHVILLE, Tenn. (WKRN) – A new CMA partnership seeks to inspire students to pursue STEAM careers in the country music industry.

The Country Music Association is partnering with Discovery Education to launch “Working in Harmony: Every Voice is Instrumental,” a program designed to empower students in grades 3-12 to explore STEAM careers (science, technology, engineering, arts and math) in country music.

Instead of picking up guitars and songbooks, students will be given a behind-the-scenes pass to the world of country music to learn how STEAM skills make magic happen on and off stage.

“We constantly hear from our teaching partners about the need for content to not only show students how to make music, but also how they can use music after they graduate,” said Tiffany Kerns, Director of the CMA Foundation, “Discovery Education creates world-class content and they do it with an audience that we’re deeply engaged with. If kids can see it, they can aspire to be. I’m so proud that we’re creating opportunities for students from all over the world can join our company.”

CMA is the first-ever music organization to partner with Discovery Education and hopes the partnership will ultimately create a future pipeline for young people to enter the country music business.

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Working in Harmony will highlight the diverse country music careers available by collaborating with music teachers in STEAM K-12, as well as classroom activities, teaching materials, family activities, and an upcoming virtual field trip.

To learn more about Working in Harmony, click here.


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