CreateOn® Expands Collection of Magna-Tiles with New Grateful Dead Partnership

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RIDE, ill., November 30, 2021 / PRNewswire / – Since its inception two years ago, Create on®, maker of licensed Magna-Tiles for children and adults, continues to grow its portfolio of fan-friendly playsets and collectibles representing beloved franchises including Sesame Street, Dr. Seuss Enterprises, Crayola , The Beatles and the world of Eric Carle. The brand is pleased to announce the expansion of its collection sets with the addition of Grateful Dead Magna-Tiles.

The Grateful Dead collection defined by CreateOn will feature classic designs and images spanning the band’s career, with Magna-Tiles depicting the band’s album covers on one side and the iconic dancing bears on the other. In addition to the many structures that can be configured with the traditional square Magna-Tiles, this set includes 1 bonus hex tile to make a kick drum and a chassis to build a groovy ’60s style pickup truck.

Grateful Dead Collector’s Set by CreateOn will feature classic designs and images spanning the band’s career, with Magna-Tiles depicting the band’s album art on one side and the iconic dancing bears on the other. In addition to the many structures that can be set up with the traditional square Magna-Tiles, this set includes 1 bonus hex tile to make a kick drum and a chassis to build a groovy ’60s style pickup truck. The new Grateful Dead set follows on from the CreateOn’s debut set for fans with The Beatles earlier this year.

“There is no greater honor than to launch sets that not only bring joy to children, but also to consumers of all ages with a shared love for a group that has linked generations for decades,” said declared Steve Rosen, Vice President, CreateOn. “Similar to our successful partnership with The Beatles, we look forward to this collaboration extending our customer base to fans of the legendary Grateful Dead and providing them with a unique collector’s item to share with their families.”

Grateful Dead Magna-Tiles structures will be available this fall on Create on.com and Amazon.com. The set is for fans aged three through adulthood. In addition to licensing partnerships, CreateOn also has its own series of Magna-Tiles structure sets and customizable photo sets under the Photo Tiles brand.

For more information visit Create on.com and follow Instagram and Facebook.

About CreateOn
We are a colorful design studio where cool and fun new products and experiences are created. Using our SuperColor® technology, we bring you exciting creations by taking products and brands everyone loves and reinventing them to create new experiences that provide hours of fun and learning. Launched in 2020 with a collaboration with Magna-Tiles® and The World of Eric Carle, we also offer our own collections of Magna-Tiles structures and customizable Magna-Tiles photo sets, as well as additional licensing partnerships with Sesame Street, Crayola, Build-A-Bear Workshop, Dr. Seuss Enterprises, The Beatles , and more. All models are printed in the United States, in our Illinois Headquarter.

About the Grateful Dead
The Grateful Dead is a social and musical phenomenon that has become a true American treasure. In 1965, a whole generation was bound by common ideals, coming together by the hundreds and by the thousands. This move created a seamless connection between the group and their fans. As the group turned, Dead Heads would follow. Not because it was part of popular culture, but because it is a real counter-culture that still exists today, which sincerely believes in the value of its beliefs. By 1995, the Grateful Dead had attracted the largest number of spectators in the history of the music industry and remains today one of the all-time leaders in the sale of concert tickets. Eventually, the caravan grew into a community with various artists, artisans and entrepreneurs responding to a growing demand for merchandise connecting them to music. Today, the connection is stronger than ever. The group was inducted into the Rock & Roll Hall Of Fame in 1994 and received a Grammy® Lifetime Achievement Award in 2007. Their final tally of 2,318 total concerts remains a world record. The Grateful Dead recently celebrated their 48th album in the Billboard Top 40, a feat no other band has achieved.

Press contact: Caroline Tobin, carolinet@brilliantprm.com

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