Adaptr, a B2B music platform that allows developers to legally embed music into their apps, has signed a licensing agreement with Merlin.
The platform was launched in January by San Francisco-based technology company Feed Media Group (FMG).
Adaptr was designed for startups that raised less than $ 7.5 million and made less than $ 4.5 million in revenue.
Under the terms of the new agreement, record companies, distributors and other rights holders within Merlin’s global members can make their music available through Adaptr with immediate effect.
The news marks the latest licensing agreement for Merlin, which recently entered into deals with Tencent-owned music streaming platform JOOX and China-based music streaming service NetEase Cloud Music.
Feed Media Group’s other music partners include Warner Music Group, Warner’s ADA, eOne, A-Train Entertainment, Vio Distribution and Insomiac and publishers such as Warner Chappell, Kobalt, BMG, The Royalty Network, Southern Music (peer), MCPS and Audiam.
âWe are delighted that Adaptr customers now have access to some of the best independent music in the world. “
Bryn Boughton, Food Media Group
Bryn Boughton, Vice President of Music for Feed Media Group, said: âWe are delighted that Adaptr customers now have access to some of the best independent music in the world through our new agreement with Merlin.
âIn many cases, independent music is a great fit for our customers, who are at the cutting edge of technology. “
“The agreement with Adaptr is an innovative opportunity for Merlin.”
Jeremy Sirota, CEO of Merlin
âThe agreement with Adaptr is an innovative opportunity for Merlin to extend the reach of our members across all industries and services while giving start-ups access to diverse music from around the world. “
“Adatpr solves a key problem facing our industry.”
Charlie Lexton, COO of Merlin
âAdatpr solves a key problem facing our industry: ensuring innovators easy access to the right licensed music for their startups.
âAs a technology-driven organization, Merlin sees the value in enabling our members and their artists to participate in exciting startups from the early stages of their development, and to receive appropriate license fees in return.
âWe are delighted to allow our members to power Adaptr. “Music trade around the world