Mike Sherwood has been appointed Executive Vice President of Global Business Marketing and Strategy for Capitol Music Group (CMG).
Sherwood will report to CMG’s Managing Director and Executive Vice President Larry Mattera and will be based in Hollywood.
In his new role, Sherwood will lead CMG’s business marketing and direct-to-consumer (D2C) marketing strategies, while striving to maximize the company’s revenue through these revenue streams.
It will interface directly with all of CMG’s digital and physical partners on frontline outputs, says CMG, and will work closely with Universal Music Enterprises (UMe) to amplify the performance of CMG’s catalog.
Sherwood was previously Senior Vice President, Revenue and Business Accounts, at Warner Records.
“[Sherwood] will be an integral and driving force behind many of our new and developing artist campaigns.
Larry Mattera, said, “Mike has this rare skill set that allows him to balance his unwavering support for the art and his passion for music with the great ability to maximize trade in a global music economy.
“He will be a critical and driving force behind many of our campaigns for new and developing artists, as well as those of our established artists and superstars.
“Mike is extremely respected and admired by our business partners and colleagues, and everyone at CMG joins me in welcoming him to the company. “
“I am delighted to join the Capitol Records team during this time of transformation.”
Mike Sherwood added, “I am delighted to join the Capitol Records team during this time of transformation for the label and the music industry in general.
“While our industry has been reinvigorated in recent years, it has created tremendous opportunities for artists globally.
“I am delighted to bring my vast experience and expertise to help artists take advantage of these opportunities as we develop the next generation of global superstars for this iconic company.
“I would like to sincerely thank [CMG Chairman & CEO] Jeff [Vaughn], [CMG President & COO] Michele [Jubelirer] and Larry for this incredible opportunity.Music trade around the world