Music mogul Steve Rifkind and Triller team up to find the next music stars with the launch of Spring Singles, a new music discovery program that releases singles from new artists every two weeks



LOS ANGELES, 21 October 2021 / PRNewswire / – Triller, the popular global AI-powered short video and music discovery platform, and founder of Spring Sound Steve rifkind, the prominent music industry executive known for launching many of rap and hip hop’s most influential stars, today announced the launch of Spring Singles, a new artist discovery platform formed by Springs Sound and Triller which will present and promote the most exciting new music artists of all popular genres in a bi-weekly format.

The announcement was made during a conversation between Rifkind and the rapper-producer David banner at Triller’s Assembly for Black Creators, a new monthly virtual conference that brings together black creators and leading brands to create new content integrations and deepen the black-owned media pipeline.

Spring singles will enjoy Steve Rifkind’s Decades of experience in artist discovery and savvy promotion have led to the success of some of the world’s most influential musical groups including Wu-Tang Clan, Mobb Deep, Big Pun, Akon, Three 6 Mafia, Busta Rhymes and many more.

The Spring Singles program will be fueled by Rifkind’s continued search for musical talent across the world and informed by his keen sense of talent and early understanding of Hip Hop culture which has helped Rifkind identify hot artists and pioneer. of the marketing tactics of the “street teams”. to promote concerts (a term he later filed). Spring Singles will also encourage emerging artists to submit their work directly to [email protected].

Start January 1st and every two weeks thereafter, Spring Singles will release a new single by another unknown artist on the Triller platform. The songs will be promoted across the extended Triller network, including the Triller platform and all Triller social channels, and will leverage the promotional and marketing power of the company, including exposure via lists of Triller’s Rising Star and Soundcloud reading, in-app advertising, exclusive artist spotlights, push notifications, Triller influencer support, and Triller House branded content, events and partnerships activations.

“We’re creating a new path to find and launch the kind of raw talent that makes people stop and say, ‘whoa, there’s a new star,'” said Rifkind. “Triller’s ability to amplify these new voices to the right audience using its AI tools and sophisticated marketing is how we hope to empower new voices to have a real opportunity to break through. We want to create a beat for our song and by scheduling them every two weeks we will hopefully have created something that people are paying attention to and looking forward to. We have already found some incredible talent that we look forward to showcasing to you. “

Steve rifkind stands for discovering incredible new talent and having a deep understanding of cultural moment, two qualities directly aligned with the Triller mission, ”said Mahi de Silva, CEO of TrillerNet, parent company of Triller, Verzuz, FITE, Triller Fight Club, TrillerVerz and “As a leading music discovery platform, we are excited to launch Spring Singles and empower the next generation of artists to express themselves and find their audiences.”

Rifkind launched Spring Sound in 2021 as a tribute to his father Jules Rifkind legendary label Spring Records, home to legendary R&B groups like James brown and Millie Jackson. Spring Sound is dedicated to the development of burgeoning talent and is rooted in the philosophy of artist empowerment. Steve rifkind considered and has erected many iconic brands, such as Loud Records, Loud Films and SRC Records, which have given many artists a base not only for fame, but also for superstar. He also launched some of the most impactful and memorable marketing campaigns for companies such as T-Mobile, Adidas, Nike, Pepsi and Levi’s Jeans.

Assembly for Black Creators is a new series of virtual events that takes place monthly and culminates with the Live Black Creator Conference in 2022. The goal of Assembly for Black Creators is to empower black creators and talent to deepen the knowledge. pipeline of black-owned content in the areas of entertainment, lifestyle. , fashion, sports and other genres available to mainstream brands for integration and advertising opportunities. The inaugural one-day event on 20 october kicked off with the opening speeches of music icons Swizz Beatz, Steve rifkind, David banner, Quavo and others. Assembly for Black Creators will offer discussion and training sessions for creators focused on digital design, new creative tools, augmented reality, cultural marketing, virality and trends, platform partnerships and branding. .

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About TrillerNet
Triller, Verzuz, TrillerVerz, Triller Fight Club, FITE and are owned by TrillerNet, a one-of-a-kind company that consolidates technology and content platforms to lead the switch to Internet 3.0. TrillerNet connects music culture with sports, fashion, entertainment and influencers through a 360-degree view of content and technology. TrillerNet owns the globally popular Triller app, which is used by musicians, celebrities, athletes, and creators of culture in general, and has over 350 million downloads worldwide. The Triller app, unlike other popular short video apps it is often compared to, encourages its users to post content created on the app to other social media platforms and websites. The app uses proprietary AI and machine learning technology that is uniquely tied to the content rather than the user. By tracking content, Triller enables its taste makers and users to deliver their content virally to both affiliate and unaffiliated sites and networks, reaching hundreds of millions of additional users. Data and information gleaned from the Triller Network, its creators, artists, and users (both in-app and off-grid) are used to schedule longer content, connect users on the web with the content, and provide opportunities. unprecedented engagement and monetization. TrillerNet has developed some very successful campaigns that start with the app and continue across the content and tech ecosystem with some of the world’s biggest brands including Pepsi, McDonalds, Weedmaps, DraftKings, L’Oréal and many more. ‘others.

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