Natascha Augustin has been promoted to Vice President of Warner Chappell Music (WMC) Germany.
She will continue to report to Lars Karlsson, Managing Director, Warner Chappell Music Scandinavia and Germany.
Augustin previously served as Senior Creative Director and was a “key player” in the growth of the rap and hip-hop scene in Germany, WMC explains.
The company claims its work has been a major factor in securing WCM Germany number one spot among domestic publishers for the past three consecutive years.
She will be based between Munich and Berlin, where she opened the new WCM office and will lead its new creative hub.
Augustine has signed and developed a number of German rap stars.
This includes Capital Bra, 187 Strassenbande, Apache 207, Bausa, Bozza, Farid Bang, Jamule, Juju, Kalim, Luciano, Makko, Nimo, Reezy, Summer Cem, t.low; producers such as Miksu & Macloud, Juhdee & Yung Mesh, Ghana & Geenaro; and the pop and dance writers who define the M22 genre, Tom Gregory and Felix Jaehn.
These artists have helped Warner Chappell Music to see its market share of the national repertoire reach over a third (33.64%) in Germany in 2020.
“I am honored to take on this larger role at Warner Chappell Music.”
Natascha Augustin, said: âI am honored to take on this larger role at Warner Chappell Music.
âWe have had an amazing few years as we continued to raise our level and maintain the # 1 spot in National Publishers.
âIt’s an exciting time to be at Chappell as we open our new creative center in Berlin and continue to sign and work with culture-changing songwriters. “
“Natascha’s phenomenal work on the music scene and within Warner Chappell cannot be underestimated.”
Lars Karlsson added: âNatascha’s phenomenal work in the music scene and within Warner Chappell cannot be overstated.
âShe has been a key part of our success and I am delighted that she is taking on a larger role in the company. I look forward to continuing to work closely with her as we move our business forward.
âNatascha is a fantastic executive and a key player in our global team. “
Guy Moot, Warner Chappell Music
Guy Moot, Co-President and CEO of Warner Chappell Music, said: âNatascha is a fantastic executive and a key player in our global team.
âShe has amazing ears and trusted many of Germany’s biggest stars before anyone else, earning their loyalty through hard work and dedication.
âWe’re all behind her as she takes on this bigger role within the company, and I know she will continue to deliver incredible results. “Music trade around the world