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This is not the first time that women have led the awards department. Diane Theriot headed the department from 1992 to 2008, when Freimuth took over. During this time, Theriot has gone from vice president of rewards to senior vice president of rewards.
Marchand will continue to oversee both awards and member and industry relations, reporting to the Academy Co-Chair. Valeisha Butterfield Jones. In his expanded role, Marchand will work closely with genre managers within the awards team to build awareness among various music communities. Marchand focuses on creative strategies that enhance the natural alignment between Awards and Members, overseeing the Membership Team as well as the Leaders of the Producers and Engineers Wing, the Songwriters and Composers Wing and GRAMMY U.
In his newly created role, Chu will draw on his expertise in rewards systems and operations by leading the team through all aspects of the rewards season. Chu will report to Marchand and join her in strengthening the Academy’s key initiatives throughout the awards process, with a particular focus on diversity, equity and inclusion.
“I am proud to welcome Ruby and Joanna to their new roles as we work to improve our rewards processes from the inside out,” Harvey Mason jr., CEO of the Recording Academy, said in a statement. “Their expertise in this space is invaluable as we continue to refine the Recording Academy’s role in the music industry and work to provide the highest level of service to our members.”
Prior to joining the leadership team, Marchand held several elected leadership positions at the Academy. In 2004, she was elected governor and vice-president of the New York branch, where she chaired the Grammy in the Schools for over 12 years. In 2011, Marchand was elected National Director for the New York Chapter and served two two-year terms. She was elected Vice President of the Academy by the National Board of Directors in 2015 and served until 2019, working alongside the President John Poppo every four years.
In addition, she co-chaired the Awards and Nominations Committee for seven years and, among other things, contributed to the development of new eligibility rules related to streaming. Marchand was a member of the National Advocacy Committee in 2015-16 and represented the Academy on a historic trade mission to Shanghai, Seoul and Hong Kong in 2014 with A2IM and several independent labels.
Marchand previously held senior leadership roles at Warner Music Group, including Vice President of International A&R for 25 years, Head of A&R for Cordless Recordings and Rykodisc, and Senior Vice President of Revenue Assurance and directory. Marchand has been a consultant to the School of Music and Performing Arts at NYU and other companies and organizations. She is a former Executive in Residence and Assistant Professor in the Music Business Program at NYU Steinhardt.
Chu previously held director and general manager positions in the Academy’s awards department, where she was responsible for overseeing the department’s staff. Prior to joining the Academy, Chu worked in Silicon Valley as one of the few female software engineers in the aerospace industry for 15 years.
In his new role, Chu will join the Academy’s management team. She will become the fifth female executive on the current list of 13 senior executives. (Marchand was already part of the management team.)
Note: These counts include only Academy executives, not those who work for MusiCares or the Grammy Museum. Including these Academy affiliates, the overall statistic of the management team is 10 women and 11 men.
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