“These awards elevate the whole industry”: Alice Levine looks to Women In Music 2022 | Media


Alice Levine is preparing to lead the UK music industry in a giant celebration of outstanding achievement once again.

Today (November 11), Levine will return to the stage at the Music Week Women In Music Awards to host the event for the seventh time. Before the big show, the DJ, presenter and podcaster spoke about the impact of the awards in the industry and beyond.

The daytime ceremony takes place at Park Plaza, Westminster Bridge. Tickets and tables are now completely sold out. Last year’s star-studded show saw Rina Sawayama, Cassandra Gracey, Nadia Khan, Sheniece Charway and Sulinna Ong among the winners.

The Pink Ribbon Foundation is this year’s charity partner and DJs KISS Henrie and Ellie Prohan will host the After Party.

Here we talk to Levine about this year’s event…

This is the seventh time you have organized the WIM Awards, how do you think the music industry has evolved during this period? What are the main changes you notice?
“Well on the one hand it’s getting bigger and bigger and it’s amazing that the event has such a huge reach and impact. The interest in WIM just shows that the industry hasn’t evolved. to the point where such an event would be extinct!”

As a host, you’re there for all the great winner moments. Give us a glimpse of what it’s like, how does it feel to see people being celebrated for their musical achievements?
“Events like this are usually about competition and rivalry. But these awards elevate the whole industry. The process is a true meritocracy, with great people getting the recognition they deserve, which makes the atmosphere supportive and vibrant. Everyone feels like exceptional people are getting a pat on the back, making it a better space for everyone.”

Honorees bring systemic change to the industry, their impact is profound

Alice Levin

Over the past 12 months, who has inspired you the most in the world of music?
“As someone who was lucky enough to have her first live radio session in the UK for my show on BBC Maida Vale many years ago, watching Lizzo’s world domination is a pleasure. See the artists grow and how all the talented people on the different teams have made this journey a reality is a really fascinating part of the awards.”

Winners’ stories are a big part of what makes the WIM Awards a memorable experience every year. How important is it that these awards can shed light not only on the surface achievements, but also the stories behind them?
“I think that’s what WIM is particularly good at. Giving a platform to not only shine a light on amazing women, but also to learn from their success and make improvements to make sure the door stays open. to other women. The honorees are examples of people making systemic change in the industry, their impact is profound.”

And, finally, the age-old question – will the industry ever get to a place where the term Women In Music becomes irrelevant?
“Until there is parity and representation in myriad areas of the music industry, WIM will set up and celebrate exceptional women. I think everyone would appreciate it being made superfluous – which is a strange thing to say about an event that everyone loves so much! But its purpose is to make itself unnecessary – we’re just not there yet.”

For future opportunities to show your support for Women In Music, contact hazel.eccles@futurenet.com for more information.

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