Robert W. Smith directs the music industry program at the John M. Long School of Music at the University of Troy.
“The program is rich in content in a unique academic environment that nurtures and promotes the connection between musical artist and audience in all artistic and business contexts.”
TROY, Alabama (PRWEB)
July 18, 2022
Sorrell College of Business at the University of Troy has partnered with the John M. Long School of Music at the College of Communication and Fine Arts to offer a groundbreaking program for students and professionals in the music and entertainment industries.
The Master of Business Administration in the Music Industry is one of the few AACSB-accredited programs that combines 18 semester credit hours in business areas with 18 hours in the music industry. Registration is ongoing for the first cohort and classes start in August.
“In addition to core and business development courses, the MBA student has the opportunity to focus on several areas of the music industry, including audio production, film scoring, music publishing, concert production and composition/arranging, among others,” said Robert W. Smith, who directs the Music Industry Program at the John M. Long School of Music.
“The program is rich in content in a unique academic environment that nurtures and promotes the connection between musical artist and audience in all artistic and business contexts,” he said.
Offered in the University’s new Flex format, students will have the option of attending classes in person, live online or recorded online – or a combination of all methods.
On the business side, students will take courses in economics, finance, management, marketing, and quantitative methods.
“Students will be qualified to work in all aspects of the music industry, from business operations to production and performance,” said Dr. William Neese, director of the MBA program at Sorrell College.
Additionally, for teachers in the music industry, the MBA will be considered a terminal degree, which means that no higher degree is offered.
“The music industry-focused Master of Business Administration is the next step in Troy University’s commitment to quality education and preparing our students for a lifetime of success,” said Smith.
Smith and others at the Long School started the music industry undergraduate program nearly 20 years ago, and alumni of the program are actively engaged in the music and entertainment industry, estimated at $26 billion.
TROY’s music industry program also remained at the forefront of the industry. A new mixing room has been added which allows students to practice in a “production facility of the future”, allowing the production of songs and compositions by networked artists from various remote locations.
“We prepare our students for productive careers now and in the future,” added Smith. “Wherever and wherever humans have existed, music and entertainment have been part of our daily lives. Through music, media and entrepreneurship, the University of Troy MBA graduate will help shape and shape the future of this industry.
Learn more about the Music Industry MBA at troy.edu/musicindustrymba.
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