Wasserman Expands to Germany, Hires Kai Burkhard and Sebastian Birwe as Senior Vice Presidents, DACH



The American sports, music and marketing agency Wasserman expanded in Germany with the opening of an office in Düsseldorf.

In April 2021, Wasserman launched the North American music agency Wasserman Music, representing artists such as Coldplay, Billie Eilish, Imagine Dragons, The Lumineers, Dave Matthews Band, Janelle Monáe, Kacey Musgraves, Old Dominion, Phish, Ed Sheeran, Lorde and others.

The new office will be headed by Marketing Directors Kai Burkhard and Sebastian Birwe, who join Wasserman as Senior Vice Presidents, DACH.

The Düsseldorf office joins the existing European network of partners and Wasserman offices in the UK, the Netherlands, France, Belgium, Spain, Germany, Finland, Switzerland, Italy and Europe from ballast.

Wasserman’s recent European growth has come through organic growth and major acquisitions, the company explains.

More recently, it acquired UK football agency Key Sports Management, global hockey agency ACME World Sports and Spanish football agency Top Value.

The company also hired Patrick Williams and Wolfgang Gesell to head the German football division.

In March 2021, Wasserman acquired German boxing promoter Team Sauerland and started Wasserman Boxing, led by Kalle and Nisse Sauerland.

Burkhard and Birwe previously co-founded full-service design agency Markenloft, which focused on bringing sports, entertainment and lifestyle-focused partnerships to market, including strategic consulting for brands in the DACH market in Germany, Austria and Switzerland.

“Having a solid presence in Germany is another important step in our strategic plan. “

Casey wasserman

Casey Wasserman, Chairman and CEO, said: “Having a strong presence in Germany is another important step in our strategic plan.

“Today’s announcement is the result of over 15 years of investing in Europe and is part of our continued mission as an agency to provide unparalleled resources and expertise to our clients around the world. .

“Germany is a key addition to our specially designed pan-European network. “

Lenah Ueltzen-Gabell, EMEA

Lenah Ueltzen-Gabell, Managing Director of Wasserman, EMEA, added: “Germany is a key addition to our specially designed pan-European network.

“The working knowledge of the German market and the DACH region that Kai and Sebastian bring, combined with our existing expertise across Europe, will further enhance our ability to provide high quality service to our global and regional customers. “

“We are delighted to join the Wasserman family. “

Kai Burkhard and Sebastian Birwe

Kai Burkhard and Sebastian Birwe, said: “We are delighted to join the Wasserman family and officially launch the Wasserman Düsseldorf office.

“We are directly aligned with Wasserman in our principles of putting people and customers first, and we are excited about the value we can mutually bring to each other.

“Wasserman’s unique combination, which encompasses both an unrivaled network of global connections and personalized expertise in specific markets, makes it a truly full-service agency, and we look forward to expanding our collective work in the DACH marketplace. and beyond. “Music trade around the world



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