The relaunch of HitPiece is here. Music artist platform NFT now has a partnership with Audible Magic.
The relaunch comes after HitPiece took its website offline in February amid ongoing litigation from the RIAA and its members. The old HitPiece website was built on Spotify’s API, so it could offer NFTs of any song on the Spotify platform. Essentially, HitPiece was recommodifying metadata provided to Spotify to make money – without the permission of the underlying owner.
Now, HitPiece is relaunching with a partnership with Audible Magic in place to “protect creators and other rights holders and demonstrate [HitPiece’s] commitment to authenticity. Audible Magic’s RightsRx service compares downloaded audio against its authoritative content registry of more than 25 million media assets from creators, music labels and publishers.
HitPiece says it will use Audible Magic’s identification technology to help verify ownership of new music before minting an NFT of said music. This is how the platform plans to ensure that only legitimate music is distributed during the relaunch of HitPiece.
“We are thrilled to join the growing innovative NFT, metaverse and web3 marketplace with HitPiece to continue our commitment to protecting creators’ rights,” said Vance Ikezoye, President and CEO of Audible Magic. “With our extensive music registry, music creators and related rights holders on and off HitPiece can be confident that the content they own is protected; monetized where permission was granted.
“After many positive conversations with artists, we’re excited to launch the official HitPiece platform to give creators a new way to engage with fans and build metaverse communities,” adds Rory Felton, CEO and Co-Founder of HitPiece. .
“As someone who’s seen every corner of the industry, too often creators don’t control how and when they can post content. NFTs for music artists will continue to grow, and we’re grateful for partners like Audible Magic who help us ensure we have safeguards to provide a simple and secure one-stop-shop for members of the music community joining the expanding world of web3.
Since HitPiece’s beta ended, the company has collaborated and finalized deals with dozens of creators, including ATL Jacob.
“In music, web3 has significant potential to be a catalyst for increasing the artistic integrity, control and engagement of any musician, regardless of scope,” adds ATL Jacob. “I’m grateful to partner with organizations like HitPiece who understand business first-hand and prioritize hard-working creators, and hope the rest of the industry continues to follow suit.”